EISAI Pharmaceuticals Launches Regional Office at Dubai Healthcare City

Thursday, Apr 19, 2012

Eisai Pharmaceuticals, one of the top five research and development-based pharmaceutical companies in Japan, has opened its regional offices at Dubai Healthcare City (DHCC) as part of its vision to offer innovative treatment in oncology and neurology to patients in the MENA region.

Eisai Pharmaceuticals, one of the top five research and development-based pharmaceutical companies in Japan, has opened its regional offices at Dubai Healthcare City (DHCC) as part of its vision to offer innovative treatment in oncology and neurology to patients in the MENA region.

Eisai is set to introduce a revolutionary treatment for breast cancer, the third leading cause of death in the UAE, according to a study conducted by the Dubai-based Centre for Arab Genomic Studies.

Eisai’s expansion into the Middle East and Africa coincides with its celebration of 70 years in operation. To mark this occasion, a launch ceremony was held at DHCC that was attended by senior government officials and management from Dubai Healthcare City and Eisai. A number of UAE-based healthcare providers were also present at the event.

Ayman El Deeb, the new EMEA Regional Director for Eisai, said: “Eisai’s entry into the Middle East and Africa region enforces our wider plan of increasing access to medicines based on a strategy of affordability, availability, adoption and architecture.

“The company’s expansion is an opportunity to make our currently marketed and pipeline products available, bringing state-of-the-art therapies to patients in the region.”

Dr Ayesha Abdulla, Managing Director of Dubai Healthcare City, said: “The presence of Eisai, the first Japanese pharmaceutical company in Dubai Healthcare City, complements our commitment to hosting specialized healthcare providers and pharmaceutical companies at the free zone. Eisai will also help us translate our endeavour to offer unique services and products to our growing patient base. Oncology and neurology are our key focus areas at DHCC and we look towards Eisai Pharmaceuticals to help us offer quality treatment and innovative solutions.”
 
According to recent pharmaceutical data that was released during Duphat 2012, drug consumption in the MENA region accounts for about 1.5 per cent of the global total totalling approximately US$9 billion. The UAE is second in the region in terms of capital invested in the pharmaceutical sector. A recent RNCOS, an industry research solution company, report outlined that the pharmaceutical market in the region is expected to grow at a Compound Annual Growth Rate (CAGR) of around 9.5 per cent during 2011-2013.